For generations, families have chosen the Susong name for moments that matter. Today, Aram Susong, third-generation jeweler and founder of Alloy, carries that legacy forward, crafting heirloom-quality pieces with a distinctly modern edge.

Now, with his son Sam joining the studio as a fourth-generation jeweler trained at the renowned New Approach School for Jewelers, Alloy carries family tradition into a new era of artistry and innovation

In 2023, Alloy expanded to include original ready-to-wear designs and limited-run capsule collections. Whether you're drawn to Alloy's custom work or discovering us through a curated piece, each design reflects intention, integrity, and individuality.

We design and craft the majority of our pieces in-house, combining traditional techniques with a modern, architectural approach. Every detail is intentional, every piece a reflection of care, precision, and purpose. At Alloy, we’re committed to delivering a truly personal experience built around thoughtful design and lasting quality.

At Alloy Custom Jewelers, we believe jewelry is more than beauty — it’s personal meaning, emotion, and memory made wearable. Our mission is to create pieces that reflect the people they’re made for — their stories, their milestones, their love.

We’re here for the conversations, the shared moments, and the design process that turns “just a ring” into something unforgettable. By blending craftsmanship with care, and tradition with thoughtful design, we create heirlooms that carry emotion far beyond the sparkle.

At Alloy Custom Jewelers, we believe your jewelry should be as unique as your story. That’s why we handle every step of the custom process in-house, from the initial consultation to the final polish. This hands-on approach ensures a seamless, personalized experience where your vision stays at the heart of it all. Our team works closely with you to turn ideas into heirlooms that thoughtfully designed, expertly crafted, and made to last a lifetime.

Here’s how we bring your vision to life: