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Our Story

Alloy Custom Jewelers is a collective of designers, goldsmiths, and skilled professionals operating from our workshop and retail showroom situated in Cedar Falls, IA.

We are grateful that generations families consider the Susong Family their family jeweler. Our owner, Aram Susong, a third-generation jeweler, has meticulously crafted thousands of custom pieces of heirloom quality, establishing himself as a leading bespoke jeweler. In 2023, we broadened our offerings to include original ready-to-wear collections and limited-run capsule collections. Whether you've been a lifelong enthusiast of designs by Aram or are savoring your first piece, we offer something distinctive and meaningful to either complement or initiate your jewelry collection.

Beyond our in-house designs, our enduring partnerships with artisans and small workshops worldwide enable us to curate additional mini collections that harmonize with our aesthetic. We're excited to showcase this artistic collaboration alongside our own creations.

While our designs and craftsmanship stand out, our true hallmark lies in our attentive service and the devoted following we've cultivated. Essentially, if you know, you know. Every day, we strive to offer our guests the very best of ourselves, providing an authentic, old-school custom service experience.

Our Team




From Our Founder

My mission has always been to redefine the concept of luxury by making beautiful, one-of-a-kind pieces accessible to everyone. I firmly believe that jewelry should not only adorn but also empower, serving as a personal expression of style and individuality. At Alloy, we're dedicated to guiding each customer on a journey to discover the perfect piece that resonates with their unique personality. Central to our ethos is the unwavering commitment to offering high-quality, affordable jewelry that is ethically and sustainably produced. Every creation is imbued with craftsmanship, integrity, and a deep respect for our planet and its inhabitants. With Alloy Custom Jewelers, luxury is not defined by price tags but by the meaningful connection between craftsmanship, conscience, and personal expression.

---Aram J. Susong


Ethical is Beautiful

We are committed to quality products that are manufactured ethically and sustainably. All of our pieces are traceable throughout the supply chain. We strive to ensure our products contribute to the well-being of people and planet, and our efforts put us on track towards a brighter future.