ALLOY CUSTOM JEWELERS

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GIFTS THAT BECOME THEIR FAVORITE STORY

Thoughtfully crafted jewelry for the people you love most.

Buy Online, Pick Up In-Store

Fast, easy pickup at our Cedar Falls studio.

Shipping available for orders placed by December 17.

50% OFF PERMANENT JEWELRY

Holiday Stocking Stuffer Voucher

Buy now, and use anytime in the future.

OFFER EXPIRES IN:

Limited Time Black Friday Weekend Pricing

ALLOY CUSTOM LOVE STORIES

INTERACTIVE RING BUILDER

Start Your Design Online - We’ll Help You Finish It


Use our interactive ring builder to explore styles, metals, and stone shapes.

Save your favorite look, and our designers will help you choose the perfect diamond and bring your ring to life.

DESIGN WITH PURPOSE

Experience and artistry guiding every detail.

CRAFTED TO LAST

Where hand-work meets innovation for lasting beauty.

LOCALLY ROOTED

A family jeweler built on trust, quality, and community.

MADE FOR YOU

Custom pieces created with intention. Authentic, meaningful and personal.

ETHICAL & SUSTAINABLE PRACTICES

RESPONSIBLE CRAFTSMANSHIP

We’re committed to creating jewelry responsibly using ethically sourced diamonds and recycled metals. Our sustainable practices reduce environmental impact while upholding fair labor and transparent standards. Enjoy meaningful jewelry that reflects your values and ours.