OUR CUSTOM DESIGN PROCESS

At Alloy Custom, your story is the blueprint. We design one-of-a-kind jewelry rooted in your meaning. Whether you're transforming an heirloom, conceiving a fresh creation, or reimagining your most personal moments.

Every step is intentional, transparent, and crafted with you in mind

1. CONSULTATION

We’ll begin with a conversation to understand your vision, style, and what makes the piece meaningful to you. If you have inspiration images or pieces you love, bring them along—they help us refine the details and create a design that’s uniquely yours.

If you’d like to incorporate your own gemstones or precious metals, we encourage you to bring them to your consultation so we can evaluate their suitability and explore how they might be integrated.

Custom pieces typically start around $1,250. Once we finalize the design and pricing, a 50% deposit is required to begin crafting your piece. This secures materials, covers the design process, and allows us to move forward with creating something truly personal.

2. MATERIAL & GEMSTONE SELECTION

Before we finalize the design, we’ll help you select your center stone and key materials. The size and shape of your diamond or gemstone are what determine the design’s proportions — prongs, setting style, and overall structure all depend on that choice.

You’ll have the opportunity to compare natural and lab-grown diamonds, colored gemstones, and different cuts and sizes to find the one that feels right for you. We’ll review each option’s beauty, durability, and value so you can make an informed decision.

If you bring in heirloom stones or gold, we’ll carefully evaluate them for reuse. Usable materials will be incorporated into your new design; any excess gold can be credited towards your purchase price.


Once your stone and metal are selected, we can give you an exact quote, so you’ll know precisely what your piece will cost before we move forward. No surprises, ever.

3. RENDER DESIGN (CAD + DIGITAL VISUALIZATION)

With your materials confirmed, we create detailed digital renderings of your design using CAD (Computer-Aided Design) software. These lifelike images let you see your piece from every angle — proportions, stone placement, and how light will interact with the setting.

This is your chance to refine the look. We’ll adjust proportions, prongs, and details until it perfectly captures your vision.

Once you approve the render, we move to a physical model so you can experience it in your hands.

4. PHYSICAL PREVIEW (3D PRINTED MODEL)

Next, we’ll create a 3D printed prototype — a resin model of your design that you can hold, try on, and examine. This tactile preview lets you confirm the fit, feel, and flow of your piece before working in precious metals.

You can view it under natural light, check comfort, and request final tweaks. Once it feels just right, we’ll proceed to crafting your piece in gold or platinum with your chosen stones.

5. HANDCRAFTING

With design and materials approved, your piece enters production — crafted entirely in-house by our team of skilled jewelers. Every step — casting, setting, polishing — is handled under one roof for precision, quality, and care.

Our standard timeline is 4–6 weeks, depending on complexity. For select projects, we offer an express option of 10–14 days (available at a premium). If you’d like, we can share progress updates so you can watch your piece come to life.

6. FINAL DELIVERY

When your piece is complete, we’ll invite you in for the reveal and final fitting. You’ll have the chance to inspect every detail and confirm that everything feels just right. Any minor adjustments, such as resizing or fine-tuning, are done before the final handoff.

We’ll also guide you through how to care for your piece , including cleaning, inspections, and maintenance, so it continues to shine for years to come. Whether you pick it up in person or choose secure, insured shipping, we’ll make sure it arrives beautifully.

Frequently Asked Questions:

How much does a custom piece cost?

Custom designs typically start at $1,250. Final pricing will depend on the materials and complexity of the design. We will provide you with a detailed estimate before we begin any work.

What’s the difference between custom and modified designs?

A custom piece is designed entirely from scratch, starting with your vision and specifications. We’ll source materials and handcraft a one-of-a-kind design tailored specifically to you.

A modified design involves adjusting one of our existing Alloy designs — such as changing the metal, swapping a gemstone, or adjusting the setting. Modifications allow you to personalize a design with little to no additional cost beyond the standard pricing.

We can help you decide which option works best for your needs.

Can you use my stones and metal?

We are happy to evaluate customer-supplied gold and stones. We’ll carefully analyze your materials to determine if they can be incorporated into your new piece. Gold will need to be melted and cast separately to maintain consistency and quality. If we can’t use the gold directly, we can credit any excess towards your purchse price. Heirloom stones will be inspected for structural integrity before being reset.

How long does it take?

Depending on workload, custom pieces take 4–6 weeks on average from design approval to completion and depending on the complexity of the design and material availability. For those with tighter timelines, we offer express service on select pieces with a turnaround time of 10–14 days for an additional premium.

We’ll provide a more accurate timeline during your consultation.

Do you offer express custom services?

Yes, we offer express service on select custom pieces. Express production is available in 10–14 days for an additional premium. Availability depends on the complexity of the design and the materials selected.

Please consult with us to determine if your project qualifies for express service.

EXPERT DESIGN

Years of experience guiding each custom creation with care and precision.

CRAFTSMANSHIP & TECHNOLOGY

Where skilled hands meet advanced tools—for beauty built to last.

ROOTED LOCALLY

A family jeweler built on relationships, quality, and enduring craftsmanship.

TRULY PERSONAL

Custom jewelry made just for you—authentic, thoughtful, and one-of-a-kind.

RESPONSIBLE CRAFTSMANSHIP

We’re dedicated to creating jewelry responsibly by using ethically sourced diamonds and recycled metals. Our commitment to sustainable practices reduces environmental impact while upholding fair labor and transparency standards. Enjoy beautiful jewelry that reflects both your values and ours.