Modern Engagement Refined
Design-forward engagement rings and fine jewelry, crafted with architectural clarity and natural movement.
Alloy Custom Jewelers
Where Form Meets Meaning
Alloy is a modern jewelry design studio in Cedar Falls, Iowa, where every line is considered and every decision is intentional. We believe design is not decoration—it is structure, proportion, and the way light moves through stone. Led by founder and designer Aram Susong alongside Sam, who carries the next generation of craftsmanship, our work is collaborative and unhurried. We design in conversation—with each other and with you—refining and reconsidering each idea until it feels right. Our collections are only starting points; your ring becomes part of your story, balanced and personal and unmistakably yours. If you're ready to create something original, we're ready to begin.
No Two Relationships Are The Same
Your Ring Shouldn’t Be Either
SIGNATURE ENGAGEMENT COLLECTIONS
Designed Here. Refined With Intention.
Our pieces begin here.
Proportion, structure, and stone are considered.
We refine until nothing unnecessary remains.
Every line has a purpose.
HOW IT WORKS
01 DISCOVER
We begin with conversation. We explore inspiration, proportion, and the stones that feel right for you.
02 CURATE
We source and present carefully selected lab-grown and natural diamonds matched to your vision and budget. Each option is chosen with intention. You choose the stone that resonates.
03 REFINE
We develop detailed renderings and create 3D printed models in-house so you can see and feel the design before it is made. Every refinement is discussed openly, including pricing, so there are no surprises.
04 CRAFT
Once approved, your ring is cast, set, and finished in precious metal with care and precision.
Recently Completed Featured Pieces
FINE JEWELRY COLLECTIONS
Design is refinement. Not repetition.
We design in conversation.
Each piece begins with proportion, intention, and clarity.
If you’re ready to create something original,
we’re ready to begin.