Alloy

Modern Engagement Refined

Design-forward engagement rings and fine jewelry, crafted with architectural clarity and natural movement.

Alloy Custom Jewelers

Where Form Meets Meaning

Alloy is a modern jewelry design studio in Cedar Falls, Iowa, where every detail is considered and every decision has a purpose.

We believe great design is about more than decoration. It is about proportion, structure, balance, and the way light moves through a stone.

Led by founder and designer Aram Susong alongside Sam, who represents the next generation of craftsmanship at Alloy, our approach is personal, collaborative, and unhurried. We design through conversation, working with each other and with you to refine every idea until it feels just right.

Our collections are simply starting points. From there, we create something personal to you, thoughtfully designed, beautifully balanced, and unmistakably yours.

If you are ready to create something original, we would love to begin.

Make An Appointment

No Two Relationships Are The Same
Your Ring Shouldn’t Be Either

Designed Here. Refined With Intention.

Our pieces begin here.

Proportion, structure, and stone are considered.

We refine until nothing unnecessary remains.

Every line has a purpose.

BOOK A DESIGN APPOINTMENT

Design Your Ring

HOW IT WORKS

01 DISCOVER

We begin with conversation. We explore inspiration, proportion, and the stones that feel right for you.

02 CURATE

We source and present carefully selected lab-grown and natural diamonds matched to your vision and budget. Each option is chosen with intention. You choose the stone that resonates.

03 REFINE

We develop detailed renderings and create 3D printed models in-house so you can see and feel the design before it is made. Every refinement is discussed openly, including pricing, so there are no surprises.

04 CRAFT

Once approved, your ring is cast, set, and finished in precious metal with care and precision.

Meet with an expert

“
Aram took my vision and turned it into something more beautiful than I could have imagined.
”

CAMILLE + JORDAN

“
From the first meeting, we knew Alloy was the right place to create something truly unique.
”

TONI + KYLE

“
Alloy helped create the exact ring I had always hoped for.
”

GRACEANN + LANDON

“
Our experience with Alloy has been amazing. From the moment you walk in, you feel welcomed and taken care of. The staff is super friendly, personable, and truly makes sure you have a great experience.
”