MADE FOR YOU
From concept to creation, we design one-of-a-kind pieces that tell your story.
EXPLORE OUR PROCESS - AND THE CUSTOM WORK OUR CLIENTS LOVE.
NEW! RING BUILDER
DESIGN YOUR DREAM RING
Try our easy to use 3D ring builder and start designing your dream ring online. Whether you design the exact ring you want or this is just a starting point, our team can help you pick out diamonds and turn your design into a reality.
DESIGN YOUR RING
Start designing your engagement ring online, then finish the design with our expert team in-store or by virtual appointment.
PICK YOUR DIAMOND
Our team of diamond experts and engagement ring specialists will help you find the perfect diamond.
FINALIZE YOUR DESIGN
Meet with us in-store in our Cedar Falls showroom, or by virtual appointment, and we'll help finalize your ring design.
READY IN NO TIME
We'll make sure your ring is ready promptly and made to the highest quality standards.
ALLOY ENGAGEMENT + WEDDING RINGS
UNIQUELY YOU
Curate Your Own Unique Engagement Ring With Alloy Custom Jewelers
CHOOSE YOUR SPARKLE
Natural or lab-grown, our ethically sourced diamonds let you shine your way.
A LIFETIME PROMISE
Our lifetime warranty covers the craftsmanship and materials of your ring — for peace of mind that lasts as long as your love.
MADE FOR YOUR VISION
From shape to metal, every detail is custom-crafted to bring your dream ring to life.
ALL-IN-ONE. IN-HOUSE
Designed, created, and perfected under one roof — for precision, care, and total customization.
ALLOY EVERYDAY + FINE JEWELRY
EFFORTLESSLY ELEVATED
Thoughtfully designed pieces for everyday wear or meaningful moments. Explore rings, necklaces, earrings, and bracelets crafted with purpose and personality.
EXPERT DESIGN
Years of experience guiding each custom creation with care and precision.
CRAFTSMANSHIP & TECHNOLOGY
Where skilled hands meet advanced tools—for beauty built to last.
ROOTED LOCALLY
A family jeweler built on relationships, quality, and enduring craftsmanship.
TRULY PERSONAL
Custom jewelry made just for you—authentic, thoughtful, and one-of-a-kind.
RESPONSIBLE CRAFTSMANSHIP
We’re dedicated to creating jewelry responsibly by using ethically sourced diamonds and recycled metals. Our commitment to sustainable practices reduces environmental impact while upholding fair labor and transparency standards. Enjoy beautiful jewelry that reflects both your values and ours.