DIAMOND EDUCATION
A simple guide to help you choose the right stone with confidence.
Choosing a diamond shouldn’t feel overwhelming.
At Alloy, we walk you through the process with clarity and zero pressure.
Here’s a simple breakdown of what actually matters when selecting a diamond for your engagement ring.
THE 4C'S - SIMPLIFIED
LAB-GROWN VS. NATURAL
Lab-Grown Diamonds
- Identical visually and chemically
- Larger size for the same budget
- Best for maximizing carat and sparkle
- Environmentally friendly option
Natural Diamonds
- Traditional + rare
- Long-term heirloom value
- Historically strong resale
We offer both, and we’re happy to show you side-by-side comparisons.
SHAPE MATTERS TOO
Different shapes emphasize different features.
Popular choices:
- Oval → elongating, very sparkly
- Round → classic + brightest
- Emerald → elegant, timeless, clean lines
- Radiant → modern sparkle
- Pear → slimming, unique
- Cushion → soft + romantic
Most people “know their shape” the moment they see it.
HOW WE HELP YOU CHOOSE
We make diamond selection easy:
- Learn your style
- Learn your budget
- Show 3–5 pre-selected stones that match
- Compare them side by side
- You pick your favorite
You never have to dig through online listings or guess what you’re looking at.
FAQ
Do lab-grown diamonds last?
Yes, forever — they are real diamonds.
How do I know I’m getting a good diamond?
We pre-screen every diamond and only show stones we would buy ourselves.
What certification do you use?
GIA and IGI.