For generations, families have chosen the Susong name for moments that matter. Today, Aram Susong, third-generation jeweler and founder of Alloy, carries that legacy forward, crafting heirloom-quality pieces with a distinctly modern edge.

Now, with his son Sam joining the studio as a fourth-generation jeweler trained at the renowned New Approach School for Jewelers, Alloy carries family tradition into a new era of artistry and innovation.

In 2023, Alloy expanded to include original ready-to-wear designs and limited-run capsule collections. Whether you're drawn to Alloy's custom work or discovering us through a curated piece, each design reflects intention, integrity, and individuality.

We design and craft the majority of our pieces in-house, combining traditional techniques with a modern, architectural approach. Every detail is intentional, every piece a reflection of care, precision, and purpose. At Alloy, we’re committed to delivering a truly personal experience built around thoughtful design and lasting quality.

At Alloy Custom Jewelers, we believe jewelry is more than beauty — it’s personal meaning, emotion, and memory made wearable. Our mission is to create pieces that reflect the people they’re made for — their stories, their milestones, their love.

We’re here for the conversations, the shared moments, and the design process that turns “just a ring” into something unforgettable. By blending craftsmanship with care, and tradition with thoughtful design, we create heirlooms that carry emotion far beyond the sparkle.